Internationalization

Expanding into the U.S. market, one step at a time

In addition to supporting international expansion through acquisitions, Camaya Partners also helps companies that prefer to grow organically in the U.S. market. Our approach is structured, market-driven, and designed to validate opportunities before committing significant capital. We start by assessing the commercial viability of the client’s products and services in the U.S. market. Then, we perform real-market testing and initial sales development before making more capital-intensive decisions, such as setting up a local operating entity. If expansion is feasible and aligns with the client’s strategic goals, we assist in structuring, implementing, and managing the U.S. operation, tailored to each company’s business model, industry conditions, and operational capacity. Our aim is to minimize uncertainty and protect capital throughout every stage of the investment process.

Market readiness assessment

We determine whether the company’s products or services fit the U.S. market, identifying target segments, entry barriers, and key positioning adjustments before taking the initial step.

Early-stage market development
We operate on the ground to test product acceptance through commercial partnerships, sales channels, and client outreach, enabling the company to validate opportunities with real customer data.

Feasibility study for local operations
If early commercial traction is shown, we conduct a comprehensive feasibility study to establish a U.S. unit (industrial, commercial, or service-based). This includes analyzing costs, logistics, regulatory environment, and market access.

Implementation and local management support
Once a decision to proceed is made, we assist in structuring and executing the expansion, including project management, recruiting local executives, overseeing integration, and monitoring performance…

What sets our process apart

Commercial validation before investment

We conduct U.S. market fit assessments, including product/market testing and early sales exploration, before any formal entity is set up.

Step-by-step implementation

Our phased methodology allows clients to expand with confidence, advancing only when milestones validate readiness for deeper market engagement.

Custom operational design

We help define the right operational setup — from representation offices to full subsidiaries — based on strategic objectives, industry specifics, and internal capabilities.

Risk and capital exposure control

Our approach protects capital and avoids premature expansion decisions by relying on validated data and market signals.

Why strategic timing matters

Expanding too early or investing too heavily without first validating commercial acceptance can lead to significant capital losses. We help clients test, adapt, and scale at a pace that aligns with their strategic moment and resource availability. Internationalization isn’t just about going global; it’s about doing so wisely

02. Global access, strategic advantage

Your ideal buyer might be a strategic acquirer in Singapore, a private equity fund in the U.S., or a family office in Brazil. Our extensive network, built over 24 years, includes relationships across five continents, ensuring access to the entire universe of potential acquirers who can recognize and value your company’s strategic worth.

When to start the process

The right time to begin is before you feel ready to commit. Starting with small, strategic steps allows you to build conviction, adapt quickly, and reduce risks, without prematurely allocating heavy resources. If your company is considering expansion to the U.S., let’s explore the opportunity with clarity and objectivity.

Contact our internationalization team

Your successful internationalization journey begins with expert guidance. Contact us to discuss how we can optimize your integration for maximum value creation.

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